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Gamification in sozialen Medien – Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok
Authors
Christoph Burmann
Gloria Germroth
Publication date
1 January 2022
Publisher
markstones Institute of Marketing, Branding & Technology
Doi
Cite
Abstract
Gamification in sozialen Medien – Auswirkungen gamifizierter Inhalte auf die Markenwahrnehmung bei TikTok7
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Media SuUB Bremen
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Last time updated on 01/12/2022