With the advent of the Data Age, organisations are constantly under pressure to pay attention to the diffusion of data skills, data responsibilities, and management of accessibility to data analysis tools for the technical as well as non-technical employees. As such, in recent times, organisations are focusing on data governance and management strategies such as ‘data democratization.’ Data democratization is an ongoing process of broadening data access to employees to find, access, self-analyse, and share data by removing data silos. By democratizing organisational data, organisations attempt to ensure that employees can speak the language of data and empower them to use data efficiently to improve their business functionalities. This paper aims to identify the critical success factors for data democratization through an in-depth review of the literature. Based on the findings of the analysis, nine critical success factors were identified as successors of the data democratization strategy
