Our work comprised a pilot study exploring potential means to support older people to reduce their car use. This group is under-represented in behaviour change research in transport, which often focuses on delaying the take up of driving or other critical stages in the life course such as having children. Indeed, research on older drivers is largely dominated by work exploring the potential negative impacts on their physical and mental health of driving cessation. Nonetheless, given the demands of the climate emergency and the scale of the requirement to reduce car use implied in any credible decarbonisation pathway, all sections of society will have to change their travel behaviour, at least to some extent. It is our contention that research into how this can be achieved for older drivers is not only a necessary component of informing wider car use reduction behaviour change strategies, but also that older age groups have a crucial role to play in signalling the need for change to others
