Perceived product loyalty and Taiwan's electronic component industry

Abstract

[[abstract]]目的：這項研究的目的是建立客戶的品牌關係，以說明公認信任以及公認價值如何影響電子行業中的產品忠誠度。設計/方法論/方法：本研究使用定量方法來檢驗提出的假設。本問卷共收集了 234 名受訪者。進一步的 SEM 和引導方法用於檢查本研究中的數據。結果：這項研究的結果是，產品的公認品質和公認體驗對於公認信任具有正面影響，而原產國與公認意識對於公認信任具有負相關關係。原產國和產品的公認品質對於公認價值具有正面影響，而公認意識和公認經驗對於公認價值具有負面影響。另外，公認信任和公認價值對於公認忠誠度具有正面影響。研究局限性：該研究有潛在的局限性，模式中的效果評估是基於未來的實驗研究。啟示：這項研究的發現針對尋找零件的行銷的人，像是商業上或客戶或製造商皆提供了多個方向，這將有助於他們了解台灣電子零件行業如何製造產品以及如何通過安排每個變量的解釋來運送產品，也顯示了每個變量之間的關係之影響。獨創性/價值：本研究的目的是總結台灣先進電子元件行業中有關信任和公認價值的信息。[[abstract]]Purpose: This research aims to develop customer brand relationships that explain how perceived Trust and perceived value affect product loyalty in the electronic component industry.Design/Methodology/Approach: – This study uses a quantitative approach to examine the proposed hypotheses. This questionnaire collected 234 respondents. Further SEM and bootstrapping methods are conducted to examine the data in this study.Findings: - The findings from this study are products perceived quality and perceived experience that have a positive influence on perceived trust while the country of origin and perceived awareness have a negative relationship on perceived Trust. Country of origin and product perceived quality have a positive influence on perceived value. At the same time, perceived awareness and perceived experience have a negative relationship with perceived value. Perceived Trust and perceived value have a positive effect on perceived loyalty.Research Limitations: - This research has potential limitations, and the effect evaluations in the model are based on future experimental studies.Implications: - The finding of this research suggest several directions for marketing and business or customer’s or manufacturer who are looking for components, and it can help them to understand how Taiwan electronic component industry manufacturing the products/components and how it delivers a product by arranging the explanation of each variable, also shown the influences between each variable relationship.Originality/value: – The purpose of this study summarizes Trust and perceived value in the advanced Taiwan electronic component industry