The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Authors
Publication date
1 January 2021
Publisher
European Marketing Academy (EMAC)

Abstract

Abstract is not available.

    Similar works

    Full text

    thumbnail-image

    Available Versions

    Ghent University Academic Bibliography

    redirect
    oaioai:archive.ugent.be:8720095
    Last time updated on 05/12/2021