The paper illustrates the experience of the Design School of Sapienza University of Rome, carried out around the theme of “design communication” from 2001 to 2011. An example of this, was the organization of many events such as the eight editions of “Roma design più” - an event that open the design to the public with a rich program of exhibitions, seminars and workshops. Roma design più took place in symbolic places f the city of Rome, but also invested the network of commerce and Institutes of Foreign Culture in Rome. Other good example was also the editorial activity developed with the Rdesignpress publishing house, condensed in a series of specific texts on design - such as the ‘Antologia del design italiano. 20.01-20.11’ and the 60 issues and 15 years of activity of the magazine diid. The communication and enhancement of the design promoted by the Sapienza School of Design has highlighted some aspects of design that are very different from those that we are used to know such as the lively excitement, the widespread and polymorphous creativity, able to generate innovation precisely because it is free from market schemes and constraints or of fashion
