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Analogue switch-off vs digital switch-on: rethinking policy strategies in the digital television era

Abstract

In the last few decades, the traditional television landscape has come under pressure and the diffusion of digital television (DTV) services emerged as a hot issue. Especially for policy makers, access to DTV is considered a key element in the further development of the information society. Facilitating equal access for all to the new possibilities offered by digital television should be the central objective. In this context, policy makers are confronted with various challenges: How can they facilitate a smooth transition from analogue to digital terrestrial television? How should they handle digital dividend issues? In dealing with these topics, this article stresses the importance of a user-oriented approach

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