Advertising activities that use psychological approaches were adopted
to arouse public interest and emotion to find satisfaction in a way
consume goods. The development of visual ads that are progressively increased effectiveness
the influence of media on public awareness. One form of advertising used by
several parties are public service ads are more focused on socializing and business
information about things
humanity is more based on moral spirit "Acts
In Ujung Karang State "is one of public service ads that tells of
earthquake disaster in Nanggroe Aceh Darussalam in December 2004 that this ad
played by children
which became a symbol of innocence and human naturalitas sebgai
social beings as well as to deliver message on other thorny issues surrounding the
are befalling the nation of Indonesia. Therefore in this study the authors formulate
following issue: How Representations Children In Public Service Ads
"Acts of State in Ujung Karang". in a semiotic approach.
This type of qualitative descriptive study, which tried to depict the representation of children
on public service ads "Acts of State IN Ujung Karang NAD 'by using
semiotic analysis approach which refers to the theories of Charles Sanders Pierce, the meaning
signs will be found in
classified advertisement in accordance with each type,
which is then analyzed by considering the elements
meaning of icons, indexes,
symbol which is a semiotic device. From this description or obtained tersebutakan
notion of a general nature and includes a question. Data collection techniques
in this study using the method of documentation, that is by playing VCD ad
community service "Acts of State in Ujung Karang NAD" which has been used as samples in
research.
From the research results could be known as follows: Monologisme In the World Children
positioning children
as perpetrators or as a passive listener, this section
describing the representations of the world children life
where the tradition of fairy tales
is one of the media to menstranformasikan moral message to kids
packaged
in a variety of delivery techniques to children
packaged in a variety of techniques
delivery to children.
In the exoticism children
And Nature describes
tentanag diversity and natural beauty that exist in Indonesia and the diversity of society
various ethnic, moral message in
This section is a growing awareness of the importance to children
to participate
Indonesia's natural preserve. In part Kekanakkanakan
As the Identity of the Child, on
This section describes the characters tend to children
which is identical to the game
which reflects the nature kekanakkanakan,
visualization that is displayed on the kids
which
paper playing into the nature of the character itself is also an indicator
the existence of life of children.
In the children
And describe the child's education
from the countryside who was reading the book, this explicitly presented that
education should be conducted to all children
in Indonesia, because education
Indonesian people despite lagging in many lives. Section
Parents Against Child feudalism, this section visualize the existence of children
in various ethnic groups in Indonesia and their parents as well as some activities that
describe about the harmonization of the relationship between child and parents, but there are also
depicted on the position of children of parents who intervened in several activities
life that results in the dominance of parents towards their children or in a language
more commonly described as feudalism parents to their children.
Researchers concluded that the representation of children in public service ads "State In
Ujung Karang NAD 'to describe the various dynamics of children's lives
in soil
water that also convey some moral message to kids
as a form of education
moral, which could give positive contribution to children
in Indonesia with no
eliminate elements that reflect naturalitas about natural wealth owned by
Indonesian nation
