Driving tourist to be green 7_DATA.xlsx

Abstract

Food is an essential component of the tourism experience, yet its production is said to significantly influences global warming and climate change. One strategy to minimise global warming is to offer tourists an environmentally friendly diet option such as plant-based foods (PBF). This research data observes the formation of young tourists' attitudes and behavioural intentions on their experiences of PBF consumption by incorporating value consumption, concern for the environment, and perceived costs as the influencing factors. Data was collected from 267 young tourists in Indonesia. </p