University of Zagreb, Faculty of Economics and Business Zagreb
Abstract
The aim of the research is to emphasize the importance of online E-commerce on a worldwide scale in the context of the benefi ts it provides to the national governments. Special attention is paid to the key E-market trends in Russia and European Community with a brief overview of the statistics and analysis data, which proves the necessity for its future development. However, the potential development of e-market in Russia has certain restrictions, connected with the current economic downtown, lack of legal provision and general consumer’s distrust to online transactions. Authors dwell upon the possible ways of overcoming these urgent obstacles according to the European policy of bringing down barriers to unlock online opportunities, which is called the Digital Single Market (DSM). To do that, the paper explores the benefi ts of the DSM Strategy’s introduction in Europe and the reasons whether it could be implemented into the Russia’s frontiers or not. Finally, authors reckon that despite the fact that the several legislative improvements relating to electronic market has been introduced in recent years, there are several efficient suggestions to our government to scrutinize in order to achieve high rates of online sales, bring the economy up and enforce cross-border cooperation
