The aim of this article is to explore the various paths open to research and practice communities in confronting issues that new social and technological scenarios have opened up - within economy of music as a discipline, and within the wider frame of inclusion as laid out in the UN 2030 agenda. In particular, reference is made to what is happening in musical subcultures and countercultures, in their interaction with the institutional culture in light of a technological paradigm shift set in motion by the advent of digital platforms. We will propose that organizations which fit within the tradition of management studies have a lot to learn from artistic organizations. Artistic organizations incorporate a strategic management approach which links together processes, communities and practice, they constitute sites of organizational innovation that often arise from countercultures, and are also able to influence wider economic contexts linked to the emergence of digital technologies
