There is growing recognition that young adults of low socioeconomic status are among the loneliest in the United Kingdom. However, there has been a dearth of qualitative research exploring how they cope with their loneliness. Using a novel free association technique, this study sought to explore how young adults (n = 48) in London’s most deprived areas cope with feeling lonely. A thematic analysis, informed by an inductive approach, identified six key themes. Seeking connection, avoidance, seeking support and cognitive strategies were most prevalent. Meaning-focused coping and distraction were also identified, albeit less often. Overall, there were diverse ways of coping within and across respondents and important differences were found between the genders. The findings call for the early identification of those at risk of persistent avoidance behaviours and for interventions that provide meaningful leisure activities, with mutual goals in communities, alongside the strengthening of support and authenticity in relationships
