Brøgger, Kristian Deleuran

Christensen, Lasse Hamann

Graversen, Andreas

Kamperlund, Oliver Palm

Tuchyna, Michal

In the current context of modern society, implementing and executing frequent engagementtowards corporate social responsibility by companies consisting of 250 employees andbeyond, based in countries that are a part of the European Union has become a necessity.Necessity not only by law from the European Parliament but as well as to move forward withthe organisational structure and development of a company. COWI as a company developedan explicit strategy that promises to implement sustainability on a Danish and global scale, byexclusively engaging in projects that will affect the transition towards global sustainability.This paper aims to investigate the fashion in which companies with a CSR strategy, like COWI,can remain profitable while striving toward their goals of absolute sustainability. This is doneby examining the implications that arise when companies publish their CSR efforts in relationto the catch 22 theory. The findings were enabled by a variety of methods including primarydata obtained through semi-structured interviews from first-hand sources related to theimplementation of sustainable approaches and strategies by COWI and HØST Power-to-X.Additionally, this was done in combination with secondary data of qualitative and quantitativenature. The results were achieved by operationalising and applying the theories of the triplebottom line, stakeholder theory, and the catch 22 theory. This process has ultimately led tothe findings that suggested the values in a company of the general public have changed sincethe introduction of Catch 22 in 2004 and that in modern society, companies were moreprofitable when they were transparent and open about engaging in CSR results

Roskilde Universitet

INVESTIGATING HOW COMPANIES HANDLE CSR IN A PRESENT CONTEXT - Study of COWI and its CSR strategy FUTURE NOW: Study of COWI and its CSR strategy FUTURE NOW

INVESTIGATING HOW COMPANIES HANDLE CSR IN A PRESENT CONTEXT - Study of COWI and its CSR strategy FUTURE NOW: Study of COWI and its CSR strategy FUTURE NOW

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Roskilde Universitet