The origin of marketing is lost in obscurity. Even among the traces of primitive man ornaments and weapons have been found which were apparently far removed from the points where they were produced. Certainly, there are sufficient evidences of the existence of marketing or trade among the ancient Egyptians.
Even as late as the year of 1000, villages were characterized by their agricultural independent character, and by economic self-sufficiency. In every village, attempt was made, by crude and wasteful methods to raise the necessary food supply and to produce the few other necessities of existence.
The purpose of this study is to arouse further interest and research in this particular phase of agricultural progress. It is hoped that this study will bring out the possibilities in Marketing and what improvements can be made in the future.
In its commonly accepted usage, the term marketing covers all business activities necessary to effect transfers in the ownership of goods and to provide for their physical distribution. It embraces the entire group of services and functions performed in the distribution of merchandise from producer to consumer, excluding only operations involving changes in form. The various methods by which these services are rendered, together with the institutions involved and the policies adopted in the performance of such functions, are necessarily an integral part of marketing
