In 1982, only 5% of Missouri cotton farmers surveyed fields for pests and used this information when selecting pest management strategies, i.e., survey based pest management (SBPM). University of Missouri faculty initiated a program that year to instruct farmers about the benefits of SBPM. They provided instruction from 1982 to 1999. During 1999, 3% of Missouri cotton farmers were surveyed by phone for their use of SBPM. That year, farmers used SBPM to protect 82% of Missouri cotton acres. In addition to better yields, the use of SBPM ensured more efficient use of all pest management strategies