The conservation of adaptive potential to enable populations and species to respond to environmental change is one of the cornerstones of conservation genetics. To date, however, most work has by necessity focused on neutral markers and demographic questions. Now, with the rapid development of genomic technologies, we have new tools with which to address this essential but poorly understood aspect of conservation strategy. This was the motivation for a meeting on this subject held at Durham University in November 2017 that generated papers for this special issue. In this brief introduction we summarise the presentations and discussions that took place over the course of the meeting, and provide some initial conclusions together with ideas about the way forward