This chapter introduces the subject matter and the mode of analysis in the book. This chapter explains why costs and prices are quite different at colleges and universities. The way one thinks about changes in college costs and college prices depends on where one sits. In particular, a close-up view focused exclusively on colleges and universities will lead to quite different conclusions than an aerial view that places colleges and universities in a broader economy-wide perspective. This chapter explains why the book adopts the aerial view rather than a close-up view. The chapter ends with a preview of the results in the remainder of the book, emphasizing the critical role of technological progress. The pace of technological progress and the type of technological progress have significant influences on college costs and prices.https://scholarworks.wm.edu/librariesbookchapters/1006/thumbnail.jp
