The present disclosure relates to a method and a connecting device for associating users and philanthropic entities to help in community movement. In the present disclosure, initially a connecting device 103 may receive a request from an authorization entity to connect to a philanthropic entity 105. The authorization entity may send the request to the connecting device 103 when the user device 101 initiates a transaction with a merchant. The authorization entity may determine if the user device 101 is enrolled in the charity program. Further, the connecting device 103 may send a request to retrieve the event data associated with the charity program to philanthropic entity 105. The connecting device 103 may further transmit the retrieved event data associated with the charity program to the user device 101. Finally, the connecting device 103 triggers the contribution as charity to the philanthropic entity 105 based on the received response