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Overgeneralizing Belonging: Limited Exposure To Baby-Faced Targets Increases the Feeling of Social Belonging
Authors
Kurt Hugenberg
Donald F. Sacco
John Paul Wilson
James H. Wirth
Publication date
4 July 2014
Publisher
The Aquila Digital Community
Abstract
We tested the hypothesis that exposure to babyish faces can serve a social surrogacy function, such that even limited exposure to babyish faces can fulfill social belongingness needs. We manipulated the sex and facial maturity of a target face seen in an imagined social interaction, on a between-participants basis. Regardless of target sex, individuals indicated greater satisfaction of social belongingness needs following an imagined interaction with a babyish face, compared to a mature adult face. These results indicate that brief exposure to babyish (relative to mature) faces, even without an extensive interaction, can lead to the satisfaction of social belongingness needs. © Copyright © Taylor & Francis Group, LLC
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Last time updated on 14/10/2022