We propose a theoretical approach informed by a power-in-practice perspective that allows us to examine the emergence of leadership in online communities. We theorize leadership emergence as a process of co-influencing that is constituted by forces of ‘pushing’ and ‘pulling’ different enactments of power that are formative of communal interactions. More specifically we identify three pathways for emergent leadership based on different modes of community influence. These insights are based on a detailed exploration of interactions in one particular online community #WeAreNotWaiting, offering distinct contributions to the literature on leadership emergence, particularly in online communities without formal roles and hierarchies