Jarvenpaa, Sirkka L

Jiang, Zhuoran

Moravec, Patricia

English

AIS Electronic Library (AISeL)

Association for Information Systems AIS Electronic Library (AISeL) ICIS 2022 TREOs TREO Papers 12-12-2022 The Influence of Temporal Focus on Self-Disclosure on Social Networking Sites Zhuoran Jiang University of Texas at Austin, zhuoran.jiang@mccombs.utexas.edu Sirkka L. Jarvenpaa University of Texas at Austin, sirkka.jarvenpaa@mccombs.utexas.edu Patricia Moravec Indiana University, pmoravec@indiana.edu Follow this and additional works at: https://aisel.aisnet.org/treos_icis2022 Recommended Citation Jiang, Zhuoran; Jarvenpaa, Sirkka L.; and Moravec, Patricia, "The Influence of Temporal Focus on Self-Disclosure on Social Networking Sites" (2022). ICIS 2022 TREOs. 70. https://aisel.aisnet.org/treos_icis2022/70 This material is brought to you by the TREO Papers at AIS Electronic Library (AISeL). It has been accepted for inclusion in ICIS 2022 TREOs by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. TREO Technology, Research, Education, Opinion Presentation at TREO Talks in conjunction with the 43rd International Conference on Information Systems, ICIS 2022 TREO Talks are not peer-reviewed and not a formal part of the ICIS 2022 Proceedings All TREO Talks are available in the TREO Talks section of the AIS e-Library The Influence of Temporal Focus on Self-Disclosure on Social Networking Sites  Zhuoran Jiang (zhuoran.jiang@mccombs.utexas.edu); Sirkka L. Jarvenpaa (sirkka.jarvenpaa@mccombs.utexas.edu); Patricia L. Moravec (pmoravec@indiana.edu)   Social networking sites (SNSs), such as Twitter and Facebook, have increased individuals’ self-disclosure, which poses challenges to privacy. Existing literature has interpreted self-disclosure as the result of normative benefit-risk tradeoffs (Dinev and Hart 2006), however, certain SNS characteristics have rendered such tradeoffs especially complex and deviated users from making rational choices. First, SNSs are designed to be hedonically oriented, promoting the entertaining aspects (e.g., a great number of likes) (Krasnova et al. 2012) while providing little visibility on the harm (e.g., unwanted audience) of self-disclosure. Such information asymmetry leads users to a hedonic mindset, pursuing benefits and overlooking risks. Second, on SNSs, users are habitual to constant checking and immediate feedback. They become focused on the present and may discount potential consequences in the distant future (Zimbardo and Boyd 2008). In combination, the hedonic and present-focused mindsets may drive SNS users to overemphasize the immediate benefits of self-disclosure, which can put them at long-term risk from massive data harvesting. To account for these complexities, in this study, we view self-disclosure as an intertemporal choice (Loewenstein and Prelec 1992) between receiving present gratifications (e.g., access to services) and experiencing future privacy harms (e.g., embarrassment). To explore heterogeneity in users’ intertemporal preferences over the two, we focus on temporal focus, a situational variable describing the extent to which people direct their attention to the past, present, and future at a moment in time (Shipp et al. 2009). We use online experiments to manipulate people’s temporal focus (i.e., past focus, present focus, future focus) and examine its effects on SNS self-disclosure. We hypothesize that SNS users who are focused on the present (vs. the past or the future) are more (vs. less) likely to make self-disclosure. This study will provide practical implications for both SNS design and policymaking.   References Dinev, T., and Hart, P. 2006. “An Extended Privacy Calculus Model for E-commerce Transactions,” Information Systems Research (17:1), pp. 61-80. Krasnova, H., Veltri, N. F., and Günther, O. 2012. “Self-Disclosure and Privacy Calculus on Social Networking Sites: The Role of Culture,” Business & Information Systems Engineering (4:3), pp. 127-135. Loewenstein, G., and Prelec, D. 1992. “Anomalies in Intertemporal Choice: Evidence and an Interpretation,” The Quarterly Journal of Economics (107:2), pp. 573-597. Shipp, A. J., Edwards, J. R., and Lambert, L.S. 2009. “Conceptualization and Measurement of Temporal Focus: The Subjective Experience of the Past, Present, and Future,” Organizational Behavior and Human Decision Processes (110), pp. 1–22. Zimbardo, P., and Boyd, J. 2008. The Time Paradox: The New Psychology of Time That Will Change Your Life, New York: Simon and Schuster. 

The Influence of Temporal Focus on Self-Disclosure on Social Networking Sites

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1069&context=treos_icis2022

The Influence of Temporal Focus on Self-Disclosure on Social Networking Sites

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