This exploratory research outlines an innovative business model for the ornamental stones, in Portugal, targeting World Class Manufacturing. Research questions arise from an inductive approach empirically based on a participant-observer that participated in JETSTONE and INOVSTONE, two important Mobilising Projects for the cluster. A collaborative network pursuing a Service Systems view, leveraged by digital technologies was proposed based on a 3-stage development facilitated by the ARCON framework (ECOLEAD project), as follows: development of a general VBE/VO model completed by knowledge coming from BIM, Industry 4.0, IoT and Service Science backgrounds, in order to build up a specific model to the ornamental stones Industry. Finally, the specific model should be verified by case studies as demonstrating instances. While the generic VBE/VO might be customized to other domains, the specific model generates a representation of the Industry and the case studies serve as instances to verify it.info:eu-repo/semantics/publishedVersio