The role of small traders in the development of the economic sector is very helpful in improving the standard of living of the community. It helps provide solutions for the government because it reduces the number of unemployed and even creates jobs. Proper communication skills are needed in interacting directly or indirectly between traders and potential market share candidates. This research aims to evaluate the effectiveness of certain types of communication against the productivity of small merchant businesses, and evaluate business productivity in small traders due to the effectiveness of communication. The Penelian method used is a quantitative method, with small trader research objects using purposive sampling techniques. Research instruments use questionnaires. The data obtained is analyzed using analysis statistic rank spearman (rs) and continued with quantitative descriptive analysis techniques. Statistical test results show that communiqués..
