Development Strategy of Modern People Shipping Paotere Unit as Area of Makassar Tourism City

Abstract

The tourism sector plays an important role in the development of a nation, especially the state economy because tourism is one of the most potential sources of income. This study aims to analyze the strategy of developing modern people's shipping Paotere unit to support the tourism of Makassar City based on the mapping of internal and external conditions. This research is designed with a quantitative form. Data analysis used in this research is SWOT analysis to formulate strategy of development of modern people voyage in PT.Pelindo IV (Persero) Makassar Makassar Paotere Unit in order to support tourism in Makassar City. This analysis is based on logic that can maximize strength and opportunity, but simultaneously and can minimize weakness and threats. The results of this study indicate the development strategy of modern people's shipping PT. Pelindo IV (Persero) Makassar Branch Paotere Unit in supporting the tourism city of Makassar based on the mapping of internal factors and external factors is an aggressive strategy that seeks to improve the internal conditions of weakness and external threats by utilizing a number of internal strengths owned and external opportunities available