Kindly Do Not Ignore User-generated Content (UGC)

Abstract

As digital advertising spend has increased globally, the whole market is itself getting crowded day-by-day. To cut through the clutter, the user-generated content (UGC) is the best possible way for a brand to grow organically by increasing its reach and engagement across multiple platforms. In a nutshell, it is all about creating a meaningful connection between a brand and its followers