Periklanan Dalam Perspektif Pemasaran

Abstract

Progressing market was the main activity of some modern businesscorporations. An advertisement was a part of marketing eforts in influencingcons mers /costumers to achieve good set by the corporations. In direct marketing,the advertising relied on the whole sale forces. The advertisement sold productpackaged and delivered to retail stores widely. The product exchanged according tothe public relations were decided by sk erwirontments, rnmely : frm policies,product or service demands, market (as whole potentials), market areas ( placeswhere potential consumers existed), competitive considerations and fficts of legalgoverments regulations. Main business's policies result@ in the un{ormity and thedirection on the advertising business characteristics should be consistent with thenotion of f;rm's policies direaing their eforts to adapt to working philosophies. Theadvertisement staffs were able to select corsiderations encouraging the prospect tobuy. The selection of some media where the advertisements were put shoild bi baedon the prospect's habits. It was easy to easy to see the signilicancy of trading areasas the envilontmental conditions to be parts of the staffs responsibilities. Theadvertising massages should not be put in places where potential consumers couldnot be ensured. so, the advertising stafs should be familiar with the /irms distributionpattern and areas where potential consumers for their product existe