Social phenomenological study of strategic action in the cluster of furniture.

Abstract

A pesquisa elaborada acerca do fen?meno estrat?gico segue, em sua maior parte, as orienta??es do paradigma funcionalista. Tal produ??o possui sua relev?ncia no meio cient?fico, todavia, n?o abarca a estrat?gia em toda a sua complexidade. Neste cen?rio, pretende-se abordar a estrat?gia a partir dos pressupostos da fenomenologia social, uma linha de investiga??o focada no estudo da a??o. A a??o social ? a viv?ncia do fen?meno. Para isto, s?o investigados os motivos ?para? e motivos ?porque? presentes na a??o estrat?gica. A relev?ncia deste estudo consiste em abordar a estrat?gia como um fen?meno que existe em fun??o do sujeito social, podendo evidenciar que a sua ess?ncia transcende os limites da individualidade, pois o pensamento fenomenol?gico social se fundamenta na consci?ncia da exist?ncia do outro. Realiza-se entrevistas semiestruturadas com quatorze estrategistas atuantes no arranjo produtivo local moveleiro de Bento Gon?alves - RS, sendo os dados analisados segundo a abordagem fenomenol?gica de Sanders (1982). Como resultado, tem-se que os motivos ?porque? s?o: o ?devir? e a expertise e, os motivos ?para?: a busca por liberdade na tomada de decis?o empresarial e constru??o de um legado. Conclui-se que o significado da a??o estrat?gica n?o ? algo isolado, estando vinculado a v?rios fatores relacionados ao projeto existencial do estrategista.The research carried out on the following strategic phenomenon, for the most part, the guidelines of the functionalist paradigm. This production has its relevance in the scientific community, however, does not cover the strategy in all its complexity. In this scenario, it is intended to address the strategy from the assumptions of social phenomenology, an online research study focused on the action. Social action is the experience of the phenomenon. For this, research is carried out "for reasons" and "why reasons" present in strategic action. The relevance of this study is to address the strategy as a phenomenon that exists because of the social subject, which may show that its essence transcends the limits of individuality, because thinking is based on the phenomenological social awareness of the existence of the other. Held semi-structured interviews with fourteen strategists operating in cluster of furniture Bento Gon?alves, and the data analyzed according to the phenomenological approach of Sanders (1982). As a result, it follows that the "why reasons" are the 'becoming' and expertise, and the "for reasons": the search for freedom in corporate decision making and building a legacy. We conclude that the meaning of strategic action is not isolated, being linked to several factors related to the existential project of the strategist