Conference Theme: Research into Practice in the Four-year curriculumIn developing a business communication course for a group of business majors on an elite
international business degree programme at the University of Hong Kong, cross-cultural
communication theories and relevant research findings were incorporated into the syllabus and these
underpin all the in-class activities and assessments. Central to the aims of the 2012 four-year
curriculum is to broaden the experience of university students in Hong Kong and enhance their
communication skills in the global market through various experiential learning opportunities,
broadening courses and exchange programmes. Our presentation will describe how we incorporated
experiential learning into the teaching of business communication skills and explore how different
elements of the course are informed by theories in the area of cross-cultural communication. We also
discuss how we view our roles as co-developers and co-teachers in the process of updating and
improving the course and the implications of our approach for course design and teacher
development.published_or_final_versio
