A case study of green kaizen is presented demonstrating results of how to engage operators and management in environmental improvements on the shop-floor by utilizing a method, the Green Performance Map, in a pharmaceutical manufacturing company. The method involves identification of improvement possibilities, an input-output model for visualization (to reach consensus), and a cost saving approach for prioritization of actions (to attain force to take the step). The paper sets out to demonstrate how operationalization is needed to change behaviour, and points at the advantage of utilizing cost as a driver for environmental change
