Coudounaris, Dafnis N.

Paliwoda, Stanley

English

    Aalborg UniversitetEditorial Vol. 1 No. 3 of IJEXPORTMCoudounaris, Dafnis N.; Paliwoda, StanleyPublished in:International Journal of Export MarketingPublication date:2017Document VersionPublisher's PDF, also known as Version of recordLink to publication from Aalborg UniversityCitation for published version (APA):Coudounaris, D. N., & Paliwoda, S. (2017). Editorial Vol. 1 No. 3 of IJEXPORTM. International Journal of ExportMarketing, 1(3).General rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright ownersand it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.            - Users may download and print one copy of any publication from the public portal for the purpose of private study or research.            - You may not further distribute the material or use it for any profit-making activity or commercial gain            - You may freely distribute the URL identifying the publication in the public portal -Take down policyIf you believe that this document breaches copyright please contact us at vbn@aub.aau.dk providing details, and we will remove access tothe work immediately and investigate your claim.Downloaded from vbn.aau.dk on: November 19, 2022See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/316274652"Editorial" International Journal of Export Marketing Vol. 1, No. 3Article  in  International Journal of Export Marketing · July 2017CITATIONS0READS5712 authors:Some of the authors of this publication are also working on these related projects:Special Issue on "International Business and Export Marketing in Central Eastern European Countries" for 6th Annual Conference of AIB CEE Chapter 2019, 25-27September at Kaunas University of Technology, Kaunas, Lithuania. View projectAwards View projectDafnis N. CoudounarisHanken School of Economics207 PUBLICATIONS   1,189 CITATIONS   SEE PROFILEStanley Joseph PaliwodaUniversity of Strathclyde96 PUBLICATIONS   852 CITATIONS   SEE PROFILEAll content following this page was uploaded by Dafnis N. Coudounaris on 20 April 2017.The user has requested enhancement of the downloaded file.  Int. J. Export Marketing, Vol. 1, No. 3, 2017  Contents   xxx Editorial Dafnis N. Coudounaris and Stanley Joseph Paliwoda xxx Export intensity of clothing manufacturers: the mediating role of entrepreneurial orientation Deusdedit A. Rwehumbiza xxx How Nordic companies in Nigeria respond to host-country risks: a network theory approach Agnieszka Chwialkowska and Isau Ganiyu xxx Vector autoregression approach for pricing to market of Indian exporting firms Manoj Kumar xxx Unethical activities of innovation roles in SME export initiation Murray Rees   Int. J. Export Marketing, Vol. 1, No. 3, 2017 1  Editorial  Dafnis N. Coudounaris* School of Economics and Business Administration, University of Tartu, Narva Road 4-A223, 51009 Tartu, Estonia Email: dafnis.coudounaris@ut.ee *Corresponding author  Stanley Joseph Paliwoda Department of Marketing, Strathclyde Business School, University of Strathclyde, 199 Cathedral Street, G4 0QU Glasgow, UK Email: stan.paliwoda@strath.ac.uk Biographical notes: Dafnis N. Coudounaris is an Associate Professor of Innovation Management at the School of Economics and Business Administration of the University of Tartu, Tartu, Estonia. He received his BSc in Economics from the National and Kapodistrian University of Athens, Postgraduate Diploma in Marketing from Bristol Polytechnic, MSc in International Business from UMIST, and PhD in Industrial Marketing from  Lulea University of Technology. He has published several papers in international journals such as MIR, JI Management, IBR, P&M and JBR. He serves as a member of the editorial review boards of Journal of Business Research and Journal of Innovation and Knowledge and is a member of the Board of Governors of GIKA. Stanley Joseph Paliwoda is an Emeritus Professor of Marketing at  Strathclyde Business School, Department of Marketing, University of Strathclyde, Glasgow. He is a former Senior Examiner of the Institute of Export in the UK and has written various textbooks and particularly a seminal one entitled International Marketing with co-author Professor Michael Thomas. He has published 52 articles in books and international journals. He is the Deputy Editor of the Journal of Customer Behaviour and a Fellow of both the Chartered Institute of Marketing and Chartered Management Institute. He is an international trustee of IP Management Poland and has served as a member of several editorial boards.   Welcome to the third issue of the International Journal of Export Marketing. This issue includes four papers in the field of export marketing and internationalisation of businesses. The first paper links exports from Tanzania to other countries, while the second deals with aspects of the internationalisation of businesses (i.e., risk management) from Nordic countries to Nigeria. The third paper concerns exports from India, and the fourth with Australian exports. In particular, the four papers deal with a variety of issues in exporting and internationalisation such as the mediating role of entrepreneurial  Copyright © 2017 Inderscience Enterprises Ltd.  2 D.N. Coudounaris and S.J. Paliwoda  orientation in the relationship between firms’ manufacturing capability and export intensity, the risk management behaviours of Nordic firms in Nigeria, the relationship between pricing policies of exporting Indian firms, their cost competitiveness and demand conditions in the partial equilibrium imperfect competition model, and finally, unethical activities in innovation roles of decision makers of Australian SME exporters in export initiation. In the first paper, Rwehumbiza examines, based on the resource-based view, the mediating role of entrepreneurial orientation in the relationship between firms’ manufacturing capability and export intensity in the context of hostile business environments such as in Tanzania. The study reveals that the effect of manufacturing capability on export intensity is mediated by entrepreneurial orientation. In particular, firms’ operational processes provide entrepreneurially-oriented managers with a mental map that enables them to find the most appropriate opportunities in the export markets. Chwialkowska and Ganiyu investigate how project marketers deal with the country’s uncertainties, and through multiple case study analyses the risk management behaviours of Nordic companies operating in Nigeria. Based on network theory, the authors analyse the host-country risks and explain how international project managers control local networks in their effort to identify, evaluate and manage risks. This study contributes to the project management literature and elaborates on the risks engaged in an emerging developing country such as Nigeria. In addition, the study emphasises the role of technological leadership and organisational leadership that both influence the Nigerian business environment, even in the case where a foreign firm localises its operations by employing host-country workers. Kumar examines the dynamic relationship between the pricing policies of exporting firms, their cost competitiveness and demand conditions in the partial equilibrium imperfect competition model by applying panel vector autoregression (VAR) techniques on quarterly data by sector and region, drawn from CII surveys during 2002–2016. His findings support that unanticipated changes in cost competitiveness and demand levels appear to exert non-negligible effects on export-domestic price margins. During the last period of investigation, 2013q1–2016q2, the impact of cyclical demand conditions encouraged exporting Indian firms to increase their export-domestic price margin due to more favourable foreign demand in comparison to the worsening of their cost competitiveness. Finally, Rees investigates unethical activities undertaken by decision makers in innovation roles involved in SME export initiation. Previous research has revealed that unethical activities occur in exports. The study, which was based on a qualitative approach of 13 Australian SMEs in export initiation, revealed that in more than half of the cases, decision-makers, while performing their innovation roles, were engaged in unethical activities. The study confirmed that unethical incidents occurred between importers and exporters, as well as between decision-makers within the exporting firm. The source and direction of unethical activities by innovation roles in export initiation may assist in explaining regular and sporadic export phenomena.  Editorial 3  Acknowledgements  We would like to express our appreciation and thank the following nine academics who spent their valuable time in the development of this issue: Ahmad Arslan, Bilge Aykol, Paul Christodoulides, David Crick, Anupam Dutta, Leonidas C. Leonidou, Arash Kordestani, Tiia Vissak and Yi Wang. View publication stats

Editorial Vol. 1 No. 3 of IJEXPORTM

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Editorial Vol. 1 No. 3 of IJEXPORTM

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