Gram-Hansen, Sandra Burri

Grundahl Holst, Benedikte

English

This paper presents the initial insights gained from a literature study,exploring how perspectives from neuropsychology, may contribute to thefield of persuasive technology. Spring boarding from the work of Oinas-Kukko-nen &amp; Harjumaa and their definitions of persuasive principles, the study sug-gests an area in which the Persuasive Systems Design framework of Oinas-Kuk-konen &amp; Harjumaa may be extended to facilitate even more affective digital so-lutions. The study focused distinctly on principles of praise and rewards, howeverthe insights gained motivates similar explorations of other principles in futureresearch. Results indicate that there is a common neuro circuit in the brain iden-tified as the ‘reward circuit’. Activation within the reward circuit varies both ac-cording to context, and according to the nature of the reward itself. The discus-sion leads to the understanding that persuasive technology may benefit from thesekinds of neuropsychological insights when designing features such as praise andrewards. Specifically, by considering different types of rewards and the contextin which they are perceived

    Aalborg UniversitetA Neuropsychological Perspective on Praise and Rewards in Persuasive TechnologyGrundahl Holst, Benedikte; Gram-Hansen, Sandra BurriPublished in:CEUR Workshop ProceedingsCreative Commons LicenseCC BY 4.0Publication date:2022Document VersionPublisher's PDF, also known as Version of recordLink to publication from Aalborg UniversityCitation for published version (APA):Grundahl Holst, B., & Gram-Hansen, S. B. (2022). A Neuropsychological Perspective on Praise and Rewards inPersuasive Technology. CEUR Workshop Proceedings, 3153. http://ceur-ws.org/Vol-3153/paper4.pdfGeneral rightsCopyright and moral rights for the publications made accessible in the public portal are retained by the authors and/or other copyright ownersand it is a condition of accessing publications that users recognise and abide by the legal requirements associated with these rights.            - Users may download and print one copy of any publication from the public portal for the purpose of private study or research.            - You may not further distribute the material or use it for any profit-making activity or commercial gain            - You may freely distribute the URL identifying the publication in the public portal -Take down policyIf you believe that this document breaches copyright please contact us at vbn@aub.aau.dk providing details, and we will remove access tothe work immediately and investigate your claim.Downloaded from vbn.aau.dk on: November 19, 2022

A Neuropsychological Perspective on Praise and Rewards in Persuasive Technology

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A Neuropsychological Perspective on Praise and Rewards in Persuasive Technology

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