The ability to embody design intentions is critical to an industrial designer’s studio practice.
These design embodiments support both the exploration of the design problem and the
emergence and communication of solution ideas. From the ever present design sketch
through to 3D computer aided design and rapid prototyping technologies, an increasing
variety of digital, analogue and hybrid design tools are employed in the embodiment of
design proposals during practice. A literature review identified existing studies of the implicit
characteristics of tool use during design activity. These characteristics where employed in
the design of a survey study. The survey took samples from two distinct groups, industrial
design practitioners and students. A total of 244 designers; 138 practitioners and 106
students, were surveyed. Findings indicated a tendency for student design activity to be
characterised by strong convergence and less exploration, leading to early fixation and
attachment to concept. This was in contrast to practitioner responses suggesting a more
open, divergent and iterative approach. A concern for conventional research dissemination,
articulated through conference papers and academic journals, to engage a practice
orientated audience lead to the development of a digital resource (IDsite) to disseminate the
survey findings. Work on the digital resource is ongoing; however the paper describes an interim
pilot of the resource with a small sample of design practitioners. Findings suggest that,
although the resource requires further development in terms of the presentation of
information, practitioners consider the approach to be of relevance to the profession
