The development and growth of the internet brought new ways to communicate in social life, one of the changes that occurred was the presence of new media. With the presence of new media, the communication paradigm in society has experienced a significant shift. This happens because of the characteristics of the new media which contains convergent properties. These characteristics can change the character of society in media life which has direct implications for modern human life. Social media is one of the means of communication produced by new media. Through social media, a person can express or present himself freely through social media. The purpose of this research is to understand semiotic signs in photos uploaded through Tantri Namirah's social media as a form of Self Presentation. The method used in this research is qualitative with descriptive type. The results are to describe the data through Roland Barthes' semiotics methodology approach to understand Self Presentation signs displayed in the form of photos and then analyzed using denotative and connotative signs. From this study found a unique self-presentation in the clothes of Tantri Namirah
