Recognizing the recent efforts and uses of process mining, this paper propositions the use of this analytical discipline to delineate the customer journeys at Pingo Doce & Go Nova. With a goal to detect improvement guidelines, and increase sales and profits, a curated event log on Celon is Execution Management System, a process mining software, was used to detect operational inefficiencies and outline the customers behaviors and experiences within the store, offering result-based management strategies and recommendations of future works
