Background: Surveys of older adults\u2019 knowledge relative to flu
immunization have highlighted its relevance in the improvement of
vaccination coverage. The purpose of this study was to estimate the
proportion of older persons who have ever been immunized against
seasonal flu in the municipality of Vra\u10dar (Belgrade, Serbia),
assess their knowledge related to flu and flu vaccination, and to
determine factors associated with flu immunization. Methods: In the
period November 2012\u2013January 2013, 480 persons aged above 65
years were recruited at the Community Health Center, of which 354
persons were finally included in the study. Data were collected using a
questionnaire. To assess the level of knowledge, correct answers were
awarded 1 point. The total knowledge score ranged from 0 to 17 and was
divided into three levels: poor (0\u20134 points), moderate (5\u20138
points), good (9\u201313 points) , and excellent (14\u201317 points).
Results: The proportion of ever vaccinated older persons was 47.7%. Of
those, one third (29.1%) had been immunized regularly. Most seniors
(61.9%) demonstrated good, whereas one third (29.8%) demonstrated
excellent level of knowledge. In terms of reasons for non-compliance,
the highest proportion of older persons declined vaccination because
\u201cthey were in good health\u201d (33.5%) and because \u201cthey
did not believe that vaccine protects from flu\u201d (31.5%).
Independent predictors of being ever immunized against seasonal flu
were having higher level of education, being more knowledgeable
relative to flu vaccination, and taking more medications. Conclusions:
Our results indicate that health care sector requires well-coordinated
promotion campaigns to enhance acceptance of flu vaccination. Organized
immunization counseling could provide accurate, evidence-based
information in order to transform misbeliefs, prejudice, and negative
attitude towards vaccination