Personal values, marketing attitudes and nutrition trust are associated
with patronage of convenience food outlets in the Asia-Pacific region:
a cross-sectional study
Background: An online cross-sectional survey examined the relationships
between the demographic characteristics, personal values, trust in
sources of nutrition information and the use of convenience food
outlets among middle-class household food providers in the Asia-Pacific
region. Methods: The survey was administered to 3945 household food
providers in Melbourne, Singapore, Shanghai, Vietnam and Indonesia in
late 2013. Information about demographics, personal values, trust in
sources of nutrition information and use of convenience food outlets
was elicited. Exploratory factor analysis, two-step clustering and
logistic regression were employed. Results: The analyses found that the
use of convenience food outlets was positively related to hedonist
values and trust in food industry sources of nutrition information.
However, lesser use of convenience food outlets and trust in health
sources of nutrition information was associated with traditional
(community-oriented) values. Conclusions: Further replication and
extension of these findings would be useful. However, they suggest that
improvements in the quality of foods sold in convenience food outlets
combined with stronger regulation of food marketing and long-term food
education are required