Importance of economic and noneconomic factors in collaborative consumption

Abstract

The main goal of this paper is to point out the awareness and activity of young consumers in the area of collaborative activities and to indicate what factors condition such attitudes and behaviours. The study performed has comparative character and was conducted on the group of active user of one of the forms of collaborative consumption and on the control group with a use of questionnaire. Results show clearly that people who do not use this form of collaborative consumption consider economical aspects more important. Active users, on the other hand, value higher ecological, social and psychological benefits. Additionally, the research shows the profile of collaborative consumption users as well as factors that drive their activity. This research aims at answering hypotheses spread about collaborative consumption being a trend corresponding only to economic crisis