Social media popularity and importance is on the increase due to people using it for various types of social interaction across multiple channels. This thesis focuses on the evolving research area of Social Opinion Mining, tasked with the identification of multiple opinion dimensions, such as subjectivity, sentiment polarity, emotion, affect, sarcasm, and irony, from user-generated content represented across multiple social media platforms and in various media formats, like textual, visual, and audio. Mining people’s social opinions from social sources, such as social media platforms and newswires commenting
sections, is a valuable business asset that can be utilised in many ways and in multiple domains, such as Politics, Finance, and Government. The main objective of this research is to investigate how a multidimensional approach to Social Opinion Mining affects fine-grained opinion search and summarisation at an aspect-based level and whether such a multidimensional approach outperforms single dimension approaches in the context of an extrinsic human evaluation conducted in a real-world context: the Malta Government Budget, where five social opinion dimensions are taken into consideration, namely subjectivity, sentiment polarity, emotion, irony, and sarcasm. This human evaluation determines whether the multidimensional opinion summarisation results provide added-value to potential end-users, such as policy-makers and decision-takers, thereby providing a nuanced voice to the general public on their social opinions on topics of a national importance. Results obtained indicate that a more fine-grained aspect-based opinion summary based on the combined dimensions of subjectivity, sentiment polarity, emotion, and sarcasm or
irony is more informative and more useful than one based on sentiment polarity only. This research contributes towards the advancement of intelligent search and information retrieval from social data and impacts entities utilising Social Opinion Mining results towards effective policy formulation, policy-making, decision-making, and decision-taking at
a strategic level
