THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON WORK MEANINGFULNESS AND EMPLOYEE ENGAGEMENT IN CORPORATE SECTOR OF PAKISTAN: THE MODERATING ROLE OF MORAL IDENTITY
In prior literature, factors influencing employee engagement have been studied solely from HR practices perspective. This study aims to analyse the impact of Employees’ Corporate Social Responsibility (CSR) perceptions and explores intervening mechanisms through which CSR perceptions may impact employee engagement. Thus, we have attempted to study the impact of CSR on work meaningfulness as intervening variable along with moderating role of moral identity on employee engagement in Pakistani organizations. It is a qualitative cross-sectional study. Data was collected from 275 employees in Pakistani organizations using structured instrument questionnaire. SPSS and Smart PLS software were used for the purpose of data analysis. The findings demonstrated that CSR practices had a direct positive impact on employee engagement. Moreover, work meaningfulness showed a partial mediation between employee CSR perceptions and employee engagement. Moral identity also showed a moderating influence as hypothesized. Moral identity strengthened the relationship between CSR and work meaningfulness. It also demonstrated moderating role in relationship between work meaningfulness and employee engagement. Keywords: Corporate Social Responsibility; Work Meaningfulness; Employee Engagement; Moral Identit
