Institute of Communication Studies, University of the Punjab, Lahore, Pakistan
Abstract
Movies are a major source of entertainment for viewers, but they have also become an effective tool for furthering foreign policy objectives of the countries. Pakistan and India are neighboring countries having a long history of ups and downs in their bilateral relations since they got independence in 1947. The movies being produced on both sides of the border cannot stand aloof from portraying nature of the relationship between the two neighbors. The research focuses on how Bollywood, representing Indian film industry, and Lollywood, representing Pakistani movies, portray Pakistan-India relations. A content analysis of selected movies from both sides in a chosen sample was conducted, which explores that films are not very much neutral and always showcase foreign policies of their respective countrie
