ANALYZING THE FACTORS AFFECTING FACIAL CLEANSER DEMAND AMONG YOUNG PEOPLE IN VIETNAM

Abstract

The research analyzes the factors affecting the demand for made-in-Vietnam facial cleanseramong the Vietnamese youth. Based on the theory of commodity demand, the research team builds a survey form and collects responses from 415 students at high schools and universities in Vietnam on the factors affecting their demand for made-in-Vietnam facial cleansers. The synthesis and analysis of survey data show that the demand for face wash products among Vietnamese young people is influenced by many factors such as the price of the products, income, interests, prices of related goods, expectations of themarket, etc. Besides, the research team also considers the advantages of Vietnamese face wash products compared to imported products and young consumers' expectations for the products as well as their beliefs and supportfor made-in-Vietnam facial cleanser products in the future