EVENT PLANNING AND TOURISTS REVISIT INTENTION TO CALABAR CARNIVAL

Abstract

The study examined the effect of event planning on tourists' revisit intention to Calabar Carnival. The study adopted a survey descriptive research design with the use of a questionnaire as the main instrument for primary data collection. The population of the study was very large and unknown. The sample size of 158was  determined using Cochran’s formula for sample size determination from an infinite population.  The questionnaire was administered to the tourists who attended the Calabar carnival. The questionnaire was validated through the face and, content validity. The internal consistency of the instrument was excellent (.812) using Chronbach Alpha. The statistical tool for data analyses was  Pearson  Correlation. Major findings showed that event planning had a positive and significant relationship with tourists’ revisit intentions towards Calabar Carnival. The study concluded that proper event planning is crucial in promoting tourists’ revisit intentions. It was therefore recommended that stakeholders should embrace tourism destination marketing planning techniques to enhance tourists' revisit intentions