Department of Information Management, University of the Punjab, Lahore
Abstract
The present paper investigated the role of social media in youth participatory politics. A survey of university students was conducted in March, 2013. The findings of the present study indicated that a large number of the respondents participated in political activities through social media. Facebook provided the respondents with common platform to discuss issues confronting Pakistani society. Respondents’ engagement with discussion on national issues was significantly related with their participation in political campaigns and persuasion to vote in upcoming elections 2013. A small proportion of the respondents participated in traditional political activities. This finding underscored the need to enhance youth participation in institutional politics to cultivate civic minds. 
