The present study makes a multimodal discourse analysis of comedy talk shows' logos of Pakistani TV channels from the perspective of their ideology and meaning of image. To analyze multimodal discourses using social semiotics as a way gives a direction to analyze the multi-layered meaning in a discourse. For this purpose, 4 famous TV programmes' logos were selected. Faiclough' (1995) 3D model has been applied to make multimodal critical analysis of comedy talk shows' logosThe study highlights the ways through which ideologies and power relations are expressed. Results of the study indicate that these logos construct multimodal discourse through particular language and image, and ideally exercise their power and the mainstream ideology of TV channels in Pakistan.</p
