In this paper we reflect about work based learning as learning about work, learning at
work and learning through work. The acquisition of knowledge, skills and competences
through action-based or reflective learning in a vocational or occupational context is
Work-based Learning (WBL) and is often seen as a strong energy for developing workplace skills and promoting productivity of the labour force. It is directly linked to the
mission of Vocational Education and Training (VET) to help learners acquire knowledge, skills and competences which are essential in working life. Realising the potential
of WBL requires companies and trainees to engage in WBL that effectively increases
productivity. Creating opportunities for high-quality WBL lies at the heart of current
European education and training policies. Efforts are needed to invest in expanding the
offer of apprenticeships and traineeships in countries where opportunities for this type
of learning remain very limited. This paper will try to show one view on understanding
benefits of WBL and present why it is important to companies to provide high-quality
WBL. Regional project “Master 5” is aimed to support the development and visibility
of higher VET opportunities through regional partnerships between learning providers,
business and social partners with a particular focus on needs for higher level VET skills
at sectoral level. The specific objective is to design and implement new training framework based on WBL for higher level VET provision in craftsmanship to provide skills
needs on the regional labour market, thus following the New Skills Agenda. The idea is
that the major impact on both learners and business will be increased attractiveness and
recognition of master craftsman vocations as providing access to employment and career advancement, as well as enabling further learning and progression to higher education based on strong WBL-basis. Views of companies participated in research in project
“Master 5” will be shown in this paper as one example