The study was conducted, in Pratapgarh district of Uttar Pradesh. Random sampling technique was used for the selection of blocks, villages and proportionate random sampling for selection of growers. From the list, 200 growers were selected, using proportionate sampling method i.e. 90 small, 70 medium and 40 large farmers respectively. The primary data were collected from the respondents by using interview schedule, while secondary data were collected from the official records, published data, magazines etc. The marketable surplus for Aonla in the area was found to be 140, 160 and 180 quintals per farm which constituting (99.10%), (99.48%) and (99.48%) to their total Aonla production. Channel-I, Marketing cost when producers sold their produce to consumer in the market was Rs.90/quintal. Net price received by the producer is 410/quintal. Producer share in consumer price was 82 per cent. Price spread is Rs 90. Marketing efficiency was 5.55 per cent. Channel-II, Marketing cost when producers sold their produce to retailers was Rs.105/quintal. Among these cost transportation charges was most important which accounted for Rs.15/quintal, followed by loading and unloading cost Rs.10/quintal, market cost Rs.10/quintal, labour cost was Rs.10/quintal and miscellaneous cost Rs.50/quintal respectively. Sale price of the producer to retailer was Rs.500/quintals inn different farms size group. Channel-III, this is identified as the longest channel. The producer sells his produce to the commission agents, who in turn sell it to retailer in the market. Finally, the produce reaches to the consumer after collecting margin. Average marketing cost when producer sold their produce to commission agents, in the market was Rs.165. Among these grading, cleaning etc. was Rs. 10 and 10 per Qts. loading and unloading cost Rs. 10 per Qtl. Transportation cost Rs. 20per Qts, Miscellaneous charges Rs. 25/qts, respectively.
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DOI: 10.47856/ijaast.2021.v08i9.01
