This study aims to analyze: 1.) how PT Unilever use this analytical tool to help improve strategic planning 2.) an overview of PT Unilever how to design a situatuin and plan for succes. This research method is SWOT and PESTEL analysis using qualitative research. The result show that: 1.) PT Unilever is very reputable and highly diversified, with products in various sectors and markets so taht it can maintain market share and profitability despite intense competition.
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Akbar, Muhammad Farhan

Armawadin, Irsyad Daffa

Asrar, Mohamad Masdarul

Kamila, Fanisa Ayu Cahya

Wahyuni, Dwi

English

The purpose of this study is twofold: first, to examine how PT Unilever utilizes analytical tools to enhance its strategic planning; second, to provide an overview of PT Unilever's approach to designing successful business strategies. The research methodology used in this study involves qualitative research methods, specifically SWOT and PESTEL analyses. The findings of the study reveal that PT Unilever is a highly reputable and diversified company, with a presence in various sectors and markets. This diversification has enabled PT Unilever to maintain its market share and profitability despite intense competition

Dhenabayu, Riska

Online Electronic Journal Portal Universitas Negeri Surabaya

PERKEMBANGAN STRATEGI BISNIS PT UNILEVER (TINJAUAN ANALISIS PESTEL DAN SWOT)

https://ejournal.unesa.ac.id/index.php/jdbim/article/download/48683/40678

Perkembangan Strategi Bisnis PT Unilever (Tinjauan Analisis PESTEL dan SWOT)

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Online Electronic Journal Portal Universitas Negeri Surabaya