Colley, Rebecca

Copeland-Phillips, Ruth

D'Angelo, Elena

Emmerich, Johanna

Maisel, Franziska

Nikolova, Violeta

Vermeersch, Elise

An important component of the PolyCE project’s mandate is to promote the benefits of circular business models for all actors in the plastics value chain and beyond. The research findings stemming from PolyCE’s Work Packages 1 and 9 suggest a slow but positive trend of transition from linear towards Circular Economy for businesses and consumers in theelectronics sector. These findings are synthesised and used as main points of reference in the argumentation and conclusions in the following chapters.This PolyCE deliverable 1.3 presents a cumulative value chain map of current level of circularity in the plastics value chain, with a specific focus on the electrical and electronic equipment (EEE) sector. It is a single point of reference for small and large businesses on latest insights into consumer preferences, advancements and lessons learned from businesses who are embracing circularity and disrupting the linear status quo. In addition, it includes a “Sales Pitch” promotional infographic that showcases the benefits for adopting post-consumer recycled (PCR) plastics into business operations, which entails persuasive arguments to sell the concept of using more recycled plastics in new applications for internal communication purposes. It is a tool to translate academic research and data into business language and to transform research findings into practical business sales terms.Targeting businesses, but also governments, civil society and policy makers, the following research is the result of the cumulative work of the PolyCE project partners across all work packages and it is the ultimate business insight and knowledge source on why investing into PCR plastics makes business sense from an environmental, economic, political, social and business perspective

Value Chain map of current level of circularity in EEE plastics

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