Hardness and Algorithms for Electoral Manipulation Under Media Influence

Abstract

In this paper, we study a generalization of the classic bribery problem known as electoral manipulation under media influence (EMMI). This model is motivated by modern political campaigns where candidates try to convince voters through advertising in media (TV, newspaper, Internet). When compared with the classical bribery problem, the attacker in this setting cannot directly change opinions of individual voters, but instead can execute influences via a set of manipulation strategies (e.g., advertising on a TV channel). Different manipulation strategies incur different costs and influence different subsets of voters. Once receiving a significant amount of influence, a voter will change opinion. To characterize the opinion change of each voter, we adopt the well-accepted threshold model. We prove the NP-hardness of the EMMI problem and give a dynamic programming algorithm that runs in polynomial time for a restricted case of the EMMI problem

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