唐 美玲

紀要類（bulletin）平成28年度修士論文要旨departmental bulletin pape

唐, 美玲

Tohoku University Repository (TOUR) / 東北大学機関リポジトリ

A Study on Sustainable Tourism of HistoricTowns by Visitors' Evaluation: the Case ofWuzhen著者 唐 美玲journal orpublication titleJOURNAL OF FARM MANAGEMENT ECONOMICSvolume 48page range 105-105year 2017-02-28URL http://hdl.handle.net/10097/00122040A Study on Sustainable Tourism of Historic Towns by Visitors' Evaluation: the Case of Wuzhen (観光客の評価による古鎮観光の持続性に関する研究ー烏鎮を例として一)唐美玲(環境経済学分野)【Objective】In order to make suggestions on‘sustainable tourism'， itis important to understand visitors' evaluation of Wuzhen. This study tries to pay attention to whether there are residents in Wuzhen scenic zone and analyses sustainabi1ty for Wuzhen as a historic toWll. 【Method】Author conducted questionnaire on the visitors仕om18(血)September， 2016 to 24(出)September 2016. The main object of study is visitor. Then collected the data that visitors went to “Wuzhen East Scenic Zone" and “Wuzhen West Scenic Zoneヘandanalyzed the data using bar graph， pie graph and Rso抗warefor logistic regression. 【Results】1.Visitors generally think the scenic area that has residents (“Wuzhen East Scenic Zone") is more attractIve. 2. The visitors are almost young people in their twenties and thirties企omSoutheast China and most of them live in city. 3. The visitors who choose “A: the scenic area that has residents is more at仕active"like communicating with residents， but don't like the unfriendly attitude企omsome residents. 4.The visitors who choose “B: the scenic area that has no residents is more attractive " like walking 企eelyaround traditional bui1dings and no un企iendlyattitude from some residents. But they also want to communicate with residents. 【Conclusion】It is necessary to maintain local lives for sustainable tourism of Wuzhen. There are some suggestions: the government can allow the residents who lived in“Wuzhen West Scenic Zone" to move bake. And the goveロrmentcan encourage the residents to take part in tourism and makes them become a member of tourism team. Then， the number of visitors should be limited during peak travel period. About the problem of visitors want to watch light up at night and enjoy the night view in both “Wuzhen East Scenic Zone" and “Wuzhen West Scenic Zoneぺresponsibleunit can町 tomake the light up in“Wuzhen East Scenic Zone"， but limits the opening time. It is important that tourism development can be compatible with maintaining locallives. -105-

A Study on Sustainable Tourism of Historic Towns by Visitors' Evaluation: the Case of Wuzhen

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観光客の評価による古鎮観光の持続性に関する研究－烏鎮を例として－

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